Marketing Essay - 2135 Words

Erin Lister s1125903 Business Studies 1 Henry Aitken 24th November 2011 Marketing a) With reference to the readings and your own literature research, outline and critically assess the idea of ‘sustainable marketing’. b) Provide an example of ‘sustainable’ marketing and justify your choice of organisation or brand with reference to their current marketing activities. Sustainability has been defined as ‘the consumption of goods and services that meet basic needs and quality of life without jeopardizing the needs of future generations’ (OECD, 2002). This may be interpreted in a number of ways, but mainly sustainability is all about restricting the amount of resources that are produced, but still making the most out of the†¦show more content†¦However, it is true that many consumers will be unaware of the amount of products that are in the market that they can purchase. Thanks to green marketing, many of these products are now becoming successful. Overall, green marketing is a great help in contributing to the success of sustainable marketing and it betters society as a whole as it only advertises environmentally friendly products which gives consumers more interest to purchase these products instead of a less environmentally friendly alternative. Social marketing is needed as well as green marketing in order for sustainable marketing to be successful, as green marketing is unable to target the individual and their behaviour. However, when green marketing strategies combine with social marketing, it can be made into an effective ‘pathway’ to encourage more sustainable marketing solutions (Peattie and Peattie, 2009: 260). Social marketing is described as ‘the systematic application of marketing concepts and techniques to achieve specific behavioural goals for a social or public good’ (French and Blair - Stevens, 2006: 4). It is all about reaching out to the individual and influencing their behaviour to better society as a whole, by changing health , social, or sustainable behaviour. Social marketing is similar to commerical marketing as it is also concerned with changing human behaviour. However, it focuses more on changing humanShow MoreRelatedmarketing essay2544 Words   |  11 PagesIllustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix. BA(Hons) Business and Management Dr. Clair May Seminar group: I Marvin Taria (14474868) Word count: 1700 This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the termRead MoreMarketing Essay2309 Words   |  10 PagesPOSITIVES OF MARKETING CONCEPT OVER NEGATIVES OF TODAY’S MARKETING PRACTICES By Student’s Name Institution Professor Course Code Date Marketing is one of the fields in business management. The field involves business organizations and their customers as the key players. Marketing involves an organization or a company identifying and anticipating their customer’s needs and satisfying them in a profitable way. Marketing is a broad field and it encompasses marketing concept and marketing practices. MarketingRead MoreEssay on Marketing863 Words   |  4 PagesMarketing Applications #1 Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why? †¢ Barbie Dolls †¢ Beer †¢ Financial Services †¢ Televisions International Marketing involves developing and performing marketing activities across national boundaries. Marketing is the process of creating, distributing, promoting, andRead More marketing Essay1061 Words   |  5 Pages Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is â€Å"Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.† (Forester, 1999, p.3) This definition gives the main idea of why many businessesRead MoreEssay Marketing600 Words   |  3 PagesASSIGNMENT # 4: FINANCIALS Due via email by: Sunday, November 16th (11:59pm) Please show your work – either by hand and scanned in or you can use a program like Excel or Word. If you show your work, I can give you partial credit for incorrect answers. Question # 1: A retailer has yearly sales of $650,000. Inventory on January 1 is $260,000 (at cost). During the year, $500,000 of merchandise (at cost) is purchased. The ending inventory is $275,000 (at cost). Operating costs are $90,000. a. CalculateRead MoreMarketing Essay1411 Words   |  6 PagesQuestions for Lesson 1 Define marketing and the two goals of marketing. As a company president, explain why each of the two goals of marketing is important to your company. Give examples. Marketing deals mainly with customers although it can have many definitions. This simplest definition is: Marketing is managing profitable customer relationship. (Kotler Armstrong, 2008). Marketing has two main goals of attracting new customers and keeping current customers. In my company the goals of attractingRead MoreEssay History Marketing1353 Words   |  6 Pagesparticular context/socio-economic situation in which modern marketing emerged and thrived    Part b) You should then discuss in what ways this context has changed and how the marketing discipline has changed amp; needs to change further in order to adapt to the current and future needs of firms, consumers/customers; perhaps even alluding to society in general. 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Nursing As A Nursing Career - 1933 Words

Nursing is a very intriguing profession with an open door to many new opportunities. While in the field many exciting experiences may come at you. The medical field has always interested me, but I was never quite sure on what career would suit me best and was the right one to pursue. There are many nurses in my family: my mom, sister in law, my cousin’s wife Taylor and my aunt Julene. After hearing all of their exciting stories I decided that nursing is the perfect career. It provides a great place to start at and expand to bigger and better things. In nursing you never know what is going to happen. There is constant excitement and challenge in a nurse’s life. As weird as it may sound, I enjoy being in charge when there is change going†¦show more content†¦After searching through the ASVAB Career Exploration and looking at Career Cruising, they both pointed to a career in the medical field, specifically the direction of nursing. The opportunity to take the AS VAB test was provided by the school and upon completing it and going onto the ASVAB program website I took the FYI (find your interests) test. My interest code was ECS which stands for enterprising, conventional, and social. Enterprising activities allow you to take a leadership role. Conventional activities require attention to accuracy and detail. Social activities allow you to use your skills and talents to help, teach, and counsel others. When searching through the careers that fit this code, nursing was a match. (ASVAB Career Exploration Program) The education needed to become a nurse varies. According to ASVAB, about 23% of people with this career have a bachelor’s degree. Although there are other education options, a Bachelor of Science in Nursing (BSN) is the most practical and preferred choice. This degree provides a positive outlook when looking to progress forward with other career options. Four year programs prepare RNs for nursing jobs and most require students to get experience in clinical settings. The first two years of education often concentrate on psychology, human growth and development, biology, and anatomy and physiology. The final two years focus more on adult acute and chronic disease, maternal/child health,Show MoreRelatedNursing : A Career As A Career In Nursing705 Words   |  3 PagesFrom a very early age I have had a passion and drive to help people. I was first inspired to go in to a nursing career by my grandmother who would tell me stories about her experiences as a midwife. One that stood out to me was when she travelled through a snowstorm to deliver a baby, and it is this level of commitment, care and compassion that I aspire to have. I have also found inspiration from my mum who is an ICU nurse and has always shared her experience and advice with me. This has been somethingRead MoreThe Career Of Nursing As A Career In Nursing1614 Words   |  7 Pages Nursing is a very complex career that at many times requires one to be a leader. Nurses can be leaders in formal roles and also on the unit during any given shift. Nursing is a career that truly tests the character and attributes of those who choose to enter this career. Leadership in nursing is vital in creating a successful environment for patients. According to Stichler (2006), â€Å"effective leadership is essential to transforming organizations into environments that are safe for both patientsRead MoreNursing : A Career As A Career In Nursing925 Words   |  4 Pagesgreat at and I have never recalled them because I was so focused on being in the medical field. The career fields that were appealing to me was being a nurse for veterans, I also thought of being a teacher for the younger children. 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According to the article â€Å"Opportunities in Nursing† by Betty Smith â€Å"Nursing in general is concerned with the care of people’s psychological, social, and physiological well being†. There are various types of nurses such as registered nurses, nurse anesthetist, psychiatric nurses, nurse practitioners and many more. The article â€Å"Careers in nursing† by Linda Burnes illustrates â€Å"careers in nursingRead MoreThe Career Of Nursing Career1825 Words   |  8 PagesNursing When people are sick or injured they need someone to take care of them and may need to see a doctor. But usually there are other professionals who will see them first and provide hands-on care before the doctor arrives. Many of these professionals are nurses. Within the healthcare sector focused on the care of individuals, families and communities, nurses may help patients attain, maintain, or recover optimal health and quality of life. When considering a nursing career, one needs to be aware

Coach Others in Job Skills

Question: Discuss about the Coach Others in Job Skills. Answer: Introduction The assignment reflects on the participation of students in the coaching session. In the segment, each student selects an interesting topic. For instance, one pair of students selects a riveting topic that capitalizes on their coaching role. The topic is interesting and it focuses on the art of cooking pasta to al dente (how to cook pasta to al dente). For the first section, one category of student becomes trainee and the other category assumes the role of coach. In the next lap, the students swap their job roles and explore another topic in the hindsight. After the end of the coaching session, the students engage themselves in discssion. In the discussion, the students highlight and analyze the merits and demeits of their individual performances and share their experiences. Cooking method; How to cook pasta to al dente The coach (name) instructs the trainee (name) in the field of cooking. The coach asks the trainee to solidify the foundation of preparing the continental cusine. According to the coach, the trainee should cook the pasta as normal. After that, he has to add salt and water based on the cooking techniques. Some boxes of pasta contain the description of cooking al dente pasta. The coach advises that the trainee has to taste the pasta and comprehend the cooking texture of al dente pasta (Block, 2016). The coach asks the trainee to continuously tastes the pasta for every 3-5 mintues and checks whether the pasta exudes the crunchy essence. The variant of al dente pasta has the crispy consistency. The coach asks the trainee to drain the water and make it ready for the guests (Phillips, 2013) Class discussion: The performance of the coach was good, if not incredibly fantastic. He toned down his cooking erudition. At the same time, he used lucid way to teach al dente pasta cooking technique to the trainee (Wehman et al., 2014). The trainee made a nice initiative in learning the cooking technique from the coach. However, it is believed that both the coach and the trainee could improve their performance by adopting advanced procedure of cooking continental dishes (Parker et al., 2015). Computer study how to search internet with Google In the segment, the select pair of students should exchange their job roles. The coach (name) enlighten the trainee (name) on the matter of computer study. The coach asks the trainee to select a search engine. After typing the required searching thing, the trainee should press the enter key. The coach advises the trainee to use relevant phrases that describe the required topic. The coach asks the trainee to click the button search or press the enter key on the keyboard. In the meantime, the search engine completes the task. The coach asks the trainee to analyse the results (Hoven et al., 2016). Class discussion: The performance of the coach was admirable. He played an important role in imparting computer knowledge to the trainee. He used simple technique and taught the trainee about it (Grissom et al., 2015). However, both of them could enhance their performace by regurgitating the IT techniques. Conclusion The assignment gives an outline of the coaching session, espoused by both coach and trainee. At the same time, they examined and analysed the class performance after the conclusion of each learning-teaching performance. Reference Block, P. (2016). The empowered manager: Positive political skills at work. John Wiley Sons. Grissom, J. A., Loeb, S., Mitani, H. (2015). Principal time management skills: Explaining patterns in principals time use, job stress, and perceived effectiveness. Journal of Educational Administration, 53(6), 773-793. Hoven, H., Ford, R., Willmot, A., Hagan, S., Siegrist, J. (2016). Job coaching and success in gaining and sustaining employment among homeless people. Research on Social Work Practice, 26(6), 668-674. Parker, P., Wasserman, I., Kram, K. E., Hall, D. T. (2015). A relational communication approach to peer coaching. The Journal of Applied Behavioral Science, 51(2), 231-252. Phillips, R. (2013). Coaching for higher performance. Employee Councelling Today. Wehman, P. H., Schall, C. M., McDonough, J., Kregel, J., Brooke, V., Molinelli, A., ... Thiss, W. (2014). Competitive employment for youth with autism spectrum disorders: Early results from a randomized clinical trial. Journal of autism and developmental disorders, 44(3), 487-500.