The Government Of India ( Goi ) Proposed Ban On Tobacco...

1. The Government of India (GOI) proposed ban on tobacco advertising was not unusual keeping in view the international precedents. Countries like France, Finland, and Norway had already imposed similar bans. An example is Belgium whose Supreme Court (of Appeal in 1981, gave its ruling that a ban on tobacco advertising was not unconstitutional. In a case which started in 1991 and ended in 1997, RJ Reynolds Tobacco Company, marketer of Camel cigarettes, was forced to withdraw its mascot, Joe Carmel, an animated camel, from all its advertisements, after the California Supreme Court (USA) ruled that the company could be prosecuted for exploiting minors. The accusation was that the slick, colourful advertisements (using an animated camel) appealed to the children and encouraged them to smoke. The impact of cigarette advertising on consumers was another contentious issue. A World Bank report published the details of a comprehensive study of over 100 countries, comparing the consumption trends over time in those countries where relatively complete bans on advertising and promotion were and where were no such bans. In the countries with nearly complete bans, the downward trend in consumption was much steeper. In 1992, the Department of Health (DOH), UK reviewed various forms of evidence to assess whether tobacco advertising affected the aggregate demand for tobacco products. Four countries (Norway, Finland, Canada and New Zealand) were chosen, as these countries had already imposedShow MoreRelatedThe Government Of India ( Goi ) Proposed Ban On Tobacco Advertising946 Words   |  4 PagesThe Government of India (GOI) proposed ban on tobacco advertising was not unusual keeping in view the international precedents. Countries like France, Finland, and Norway had already imposed similar bans. An example is Belgium whose Supreme Court (of Appeal in 1981, gave its ruling that a ban on tobacco advertising was not unconstitutional. In a case which started in 1991 and ended in 1997, RJ Reynolds Tobacco Company, marketer of Camel cigarettes, was forced to withdraw its mascot, Joe Carmel, anRead MoreBan Banning Tobacco Companies From Advertising Their Products And Sponsoring Sports And Cultural Events867 Words   |  4 Pageswith the ban on tobacco, but this apparently didn’t work out, so , now they are trying to make face to this problem by increasing taxes. On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the Government with powers